/ advertising

Smiths RV 60th Anniversary

Smith’s RV is a well-established family-owned RV dealership that has been in business for over 60 years. Located in Thunder Bay, Ontario, Smith’s RV offers a wide selection of new and used RVs, as well as parts and service for RV owners.

01 |

The Problem

Smith’s RV wanted to celebrate their 60th anniversary with a year long campaign that would increase brand awareness, generate buzz and excitement among their target audience, and ultimately drive more traffic to their dealership.

02 |

The Approach

Like any awareness campaign, our first step was to decide the most efficient and effective way to generate the most awareness through selecting the right delivery platforms, accompanied with consistent and powerful design deliverables.

03 |

The Solution

We created a series of Social Media Campaigns on Facebook and Instagram to highlight the dealership’s 60-year history, showcase special promotions and giveaways, and to encourage followers to share their own memories and experiences at Smith’s RV Centre.

60 Years of Success

Overall, the 60th anniversary awareness campaign successfully celebrated Smith’s RV’s long-standing presence in the community, while also generating excitement and engagement among potential and existing customers.