White Macgillivray Lester LLP
We Are Agents of Good Campaign.
We created this campaign to emphasize White Macgillivray Lester LLP's authentic connection to the northern community they serve.
The Problem
White Macgillivray Lester LLP faced a problem because they used the same old advertising techniques, which failed to distinguish them in a competitive legal market. Their existing branding did not fully capture the firm’s unique connection to the northern community, resulting in a lack of emotional resonance with potential clients. Additionally, the use of generic imagery failed to convey the authenticity and local expertise that set them apart. This gap hindered their ability to attract and retain clients seeking a law firm with deep regional roots and genuine understanding.
The Approach
Our approach involved a comprehensive look at the campaign for White Macgillivray Lester LLP, integrating real photography and authentic northern characters to highlight their deep community connections. We replaced outdated advertising techniques with a fresh, relatable brand identity. By showcasing genuine client interactions and local landscapes, we emphasized the firm’s regional expertise and trustworthiness. This strategy aimed to resonate emotionally with potential clients, reinforcing the firm’s commitment to the northern community and enhancing client attraction and retention.
The Solution
We developed a dynamic campaign for White Macgillivray Lester LLP that featured real photography and authentic northern characters, effectively highlighting the firm’s regional roots and community connections. We revamped their advertising approach by integrating relatable, local imagery and compelling narratives. This modernized brand identity emphasized trust and expertise, resonating with potential clients.
The goal was to create a campaign that relates to the people of North Western Ontario.
