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Ninesixty Media Group Inc.

It's time to build a property management company that you can trust.

Legacy Property Management is a property management company based in Thunder Bay, Ontario, specializing in residential and commercial property management services. With a commitment to delivering exceptional service, they sought to revamp their branding and establish a robust online presence to attract new clients and streamline their operations.

The rebranding and web design project for Legacy Property Management in Thunder Bay successfully achieved its objectives. Legacy Property Management now has a modern brand identity and a user-friendly website that helps them attract new clients and streamline their operations. This case study highlights the importance of a cohesive brand identity and an effective online presence for businesses in the property management industry.

We started by conducting in-depth research into Legacy Property Management's business, industry, and competitors. We also engaged in discussions with the client to understand their vision, values, and goals.

01

Challenge

Legacy Property Management approached our design agency seeking a complete rebranding and an updated web presence. The primary challenges included:

Legacy Property Management existing brand identity and website no longer represented the firm’s values, vision, and innovative design approach.

Legacy Property Management’s web presence was lacking a professional look and user experience. Creating a new design that was based on the new branding was the goal.

02

Branding Solution

We started by conducting in-depth research into Legacy Property Management’s business, industry, and competitors. We also engaged in discussions with the client to understand their vision, values, and goals.

We designed a new logo that retained elements of the old logo while modernizing the overall look. The logo now featured a sleek and professional design, with a color palette that conveyed trust and reliability.
We created comprehensive brand guidelines to ensure consistent use of the brand across all platforms, including fonts, colors, and imagery.

It was important to choose a colour palette that was inviting and professional. We chose a series of blues and greys to bring the brand full circle and in still trust onto potential new clients.

Choosing the right typeface is important. When creating the Legacy brand we chose to use a series of San Serif font to create an easy to read corporate look. This allowed the use of clever typography in areas to get get the message across more efficently.

03

Web Solution

Our team designed and developed a custom website that aligned with the rebranded image. Key elements of the website included:

The website was built to be fully responsive, ensuring a seamless user experience across all devices, from desktop to mobile.
We simplified the site’s navigation, making it easy for visitors to find information about services, properties, and contact details.
We integrated a property listings section with high-quality images and detailed descriptions, allowing Legacy Property Management to showcase their available properties.
To encourage user engagement, we included contact forms on multiple pages for inquiries and maintenance requests.
To improve online visibility, we conducted keyword research and optimized the website’s content and metadata. We also implemented on-page SEO best practices and ensured fast loading times for improved user experience.
Web Design Thunder Bay