The Rebranding of Nordmin Engineering
Nordmin Engineering is a Canadian-based engineering consulting firm that provides services to the mining, energy, and forestry industries. The company had been in business for over 30 years, and had a reputation for providing high-quality engineering services to its clients. However, the company’s website was outdated and did not reflect the firm’s current capabilities and expertise. In addition, the company’s branding was inconsistent, and there was no clear message or identity associated with the Nordmin Engineering brand.
Knowledge Integrity Determination.
The primary goal of the rebranding and website redesign was to create a consistent brand identity and message that reflected the company’s expertise and capabilities in the engineering industry. The website needed to be modern, responsive, and easy to navigate, with a focus on user experience. The website also needed to showcase the company’s services and projects, with an emphasis on the mining, energy, and forestry industries.
The new brand identity helped to differentiate Nordmin Engineering from competitors and communicate its commitment to sustainability and environmental responsibility, which are important values in the mining, energy, and forestry industries.
The first step in the process was to conduct a thorough analysis of the company’s existing branding, messaging, and website. This included reviewing the company’s mission statement, brand values, and target audience, as well as analyzing the website’s structure, content, and user experience.
Next, the team developed a new brand identity for Nordmin Engineering, including a new logo, color scheme, and messaging. The new brand identity was designed to convey the company’s expertise and capabilities in the mining, energy, and forestry industries, while also emphasizing the company’s commitment to sustainability and environmental responsibility.
Once the new brand identity was developed, the team began work on the new website. The website was designed to be modern and visually appealing, with a focus on user experience and easy navigation. The website was structured to showcase the company’s services and projects, with an emphasis on the mining, energy, and forestry industries. The website also included a blog section, where the company could share news and insights related to the engineering industry.
Engineering never looked so good
Creating a new online presence for Nordmin Engineering was important to us. Working with a world-class firm like Nordmin we had to make sure that the brand reflected their expertise and credibility. When we approached the web design it was important that we kept the brand’s image and values so that the story could be told that Nordmin is here to work and here to stay.