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Pelletier's Gas Bar & Native Art Gallery

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Pelletier’s Gas Bar & Native Art Gallery approached us looking for a new logo and brand that would speak more clearly and honestly to their their business and their customers. They wanted something iconic that could stand alone.

Creating the feather logomark utilizing the negative space of a circle was one of the first places we wanted to take their rebrand. This feather can stand alone on any print material or signage and can act as a beacon for Pelletier’s customers to follow no matter where their logo will be seen.

Redesigning the Pelletier's Gas Bar & Native Art Gallery website.

When it came to rebranding the Pelletier’s Gas Bar & Native Art Gallery website, we wanted to think of a way that we could relate to the petrol, tourism, and retail industries simultaneously while presenting their customers and visitors with a unique look and feel that they could fall in love with.

We wanted to build a website that Pelletier’s customers would want to tell their friends about.

We created a website that is unique, clean, corporate, and representative of the indigenous culture that is so tightly woven into the Pelletier's brand.

The Problem

There are three main functions that our client wanted us to consider when designing their new website. They wanted to promote their in-store art gallery, to allow their customers to learn how they can become a points card members and the benefits of becoming a member, and to allow customers to shop and browse through their online and in-store selection of giftware and other retail products.

The Approach

Understanding that their website was to include landing pages, portfolio layouts, and eCommerce functionality, we decided to break out the call to actions on the Pelletier’s Gas Bar & Native Art Gallery website into these three sections. This would allow their customers and visitors to find the most important information and to get where they needed to go in a quick and efficient way.

The Solution

Our solution was to create an eCommerce store with advanced filters that would allow customers to seemlessly switch between in-store and online available products. We categorized their entire merchandise of products and added clean hierarchies that organize their portfolio content, and large call to actions that lead customers to learn more about their points program in multiple high traffic areas of their new website.

Selling products online has never been easier for Pelletier's Gas Bar & Native Art Gallery.

Creating the online store for Pelletier’s Gas Bar & Native Art Gallery now allows them to promote their store and their wide selection of giftware and other merchandise to other local communities in the area and abroad.

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