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A new website for everything Kings Hockey.

The goal was to create a website that encompassed everything a sports organization needs. Live scores, stats, sponsor directories and a active alumni section where alumni cant register and be a part of the conversation.
Web Design Thunder Bay

We wanted to create a website that highlighted player and team activity while keeping in touch with past alumni.


The Thunder Bay Kings’ website redesign focused on improving user experience (UX) by creating an intuitive and user-friendly interface. The goal was to enable visitors to easily navigate the website, find relevant information, and engage with the Kings’ brand. Additionally, the website design aimed to enhance visual appeal by reflecting the team’s identity, aligning with brand guidelines, and captivating visitors. Mobile responsiveness was a key consideration to ensure an optimal viewing experience across devices. The implementation of a robust and user-friendly Content Management System (CMS) enabled easy content updates and maintenance by the Kings’ staff. Integration with social media platforms was seamlessly achieved to encourage user engagement and expand the website’s reach. Finally, a dedicated space was provided to highlight the team’s sponsors, showcasing their logos and establishing mutually beneficial relationships. The website redesign successfully addressed these objectives and positively impacted the Thunder Bay Kings’ online presence.


The redesign of the Thunder Bay Kings’ website involved a research and analysis phase, where an in-depth analysis of the previous website’s performance, user feedback, and competitor analysis was conducted. This helped identify areas for improvement. Wireframing and prototyping were then utilized to create visual representations of the website’s structure, navigation, and content hierarchy. The visual design phase focused on developing a visually appealing design concept that aligned with the team’s branding. High-quality images, consistent typography, and color schemes were employed to enhance the website’s aesthetic appeal. The development phase utilized modern web development technologies to build a responsive website that provided an optimal viewing experience across different devices. Additionally, a user-friendly Content Management System (CMS) was integrated to facilitate efficient content management by the Kings’ staff. Through these steps, the Thunder Bay Kings’ website redesign successfully transformed the website into a visually appealing, user-friendly, and technologically advanced platform.

Challenges and Solutions

The Thunder Bay Kings’ website redesign faced several challenges that were effectively addressed. Content organization was tackled by implementing a clear and intuitive navigation system. The significant amount of content, such as schedules, player profiles, and news updates, was categorized into sections for easy access. Performance optimization was crucial to ensure fast and efficient loading of the website. Techniques like image optimization, caching, and code optimization were utilized to enhance performance and minimize load times. Sponsorship integration was prioritized to effectively promote sponsors. A dedicated section was designed to prominently display sponsor logos and provide links to their websites, increasing sponsor visibility and support. Mobile responsiveness was achieved through a mobile-first approach, focusing on optimizing content for smaller screens. Responsive design principles were applied to ensure consistent visuals and functionality across devices. These solutions successfully addressed the challenges and contributed to an improved user experience and overall success of the Thunder Bay Kings’ website redesign.

Web Design Thunder Bay
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